Stukent Social Media Marketing Certification Practice Test

A conversion-centered design primarily aims to do what?

1. Entertain viewers

2. Turn viewers into consumers

3. Provide information

4. Showcase creativity

The correct answer is: Turn viewers into consumers

A conversion-centered design is specifically structured to guide users through a process that leads them to take a desired action, which typically involves making a purchase, signing up for a service, or completing a form. The main goal of this design is to convert site visitors or viewers into actual customers or leads. This often involves a clear layout, compelling calls-to-action, persuasive copy, and elements that reduce distractions, all focused on making it easier for users to complete the intended conversion. By emphasizing this conversion aspect, such designs prioritize the pathways that lead to increased sales or leads, effectively facilitating the transition from interest to action. While entertaining viewers, providing information, or showcasing creativity can play a role in user engagement and experience, these elements are secondary to the primary objective of converting visitors into consumers in a conversion-centered design.