Stukent Social Media Marketing Certification Practice Test

Are live TV specials considered digital media?

1. Yes

2. No

3. Only if streamed online

4. Depends on the format

The correct answer is: No

The classification of live TV specials as digital media primarily hinges on the definition of digital media itself. Digital media encompasses content that is encoded in a machine-readable format, typically delivered via digital technology. Traditional live television broadcasts are generally not classified as digital media because they are transmitted over the airwaves or through cable systems without relying on internet protocols. Live TV specials, while they can be accessible through digital platforms if offered as a stream, are fundamentally based on analog broadcasting. This distinguishes them from pure digital media, which includes videos, podcasts, and web-based content that relies on the internet. The idea that live TV becomes digital only when streamed online aligns with the notion that transmission over the internet qualifies as digital media. Thus, it’s important to recognize that the core of live TV itself, regardless of the viewing format, does not meet the standards of digital media unless it employs internet delivery as its mode of distribution.