Stukent Social Media Marketing Certification Practice Test

Are more likes and followers considered a solid business strategy goal?

1. True

2. False

3. Only if they convert to sales

4. Only for influencers

The correct answer is: False

In social media marketing, the ultimate aim is to drive engagement, increase brand awareness, and ultimately convert followers into paying customers. While having more likes and followers may seem beneficial, simply increasing these metrics does not inherently lead to the desired outcomes of a solid business strategy. For a business, the focus should be on meaningful engagement and conversions rather than just accumulating likes and followers. It's important to recognize that metrics like likes and followers are often seen as vanity metrics—numbers that look good on paper but do not necessarily translate into real business impact. A successful business strategy leverages social media to nurture relationships, foster brand loyalty, and ultimately drive sales. Therefore, while building a following can contribute to these goals, on its own, an increase in likes and followers is not sufficient to ensure a solid business strategy.