Stukent Social Media Marketing Certification Practice Test

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Prepare for the Stukent Social Media Marketing Certification Test. Delve into flashcards and multiple choice questions, each backed by hints and explanations. Get exam-ready!

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Did Instagram unveil "Sponsored Photos/Videos" to generate revenue for Facebook?

True
False
Only for Instagram
Only for direct advertisements

The correct answer is: True

The assertion that Instagram unveiled "Sponsored Photos/Videos" to generate revenue for Facebook is accurate. When Facebook acquired Instagram in 2012, one of the strategic goals was to monetize the platform effectively. Sponsored content, which includes both photos and videos, was introduced as part of this strategy. By allowing brands to promote their products through paid advertisements that appear seamlessly within users' feeds, Instagram generates significant advertising revenue, a portion of which contributes to Facebook's overall financial success. This form of advertisement has proven successful as it leverages Instagram's visually-driven platform, engaging users with appealing content while also providing brands with a way to reach their target audiences effectively. Other options might imply that the ads were meant solely for Instagram, or just for direct advertisements, but in fact, these sponsors serve a broader purpose of revenue generation for Facebook as a parent company. Thus, the introduction of sponsored content is a critical part of Facebook's advertising ecosystem.