Stukent Social Media Marketing Certification Practice Test

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Do Baby Boomers make up a large portion of Snapchat's user base?

  1. True

  2. False

  3. Only in certain regions

  4. Only during holidays

The correct answer is: False

The statement that Baby Boomers make up a large portion of Snapchat's user base is false. Snapchat is primarily known for its appeal to younger demographics, particularly Generation Z and Millennials. The platform's features, such as ephemeral messages and creative filters, resonate more with younger users who are typically more engaged with social media in this manner. Baby Boomers, on the other hand, tend to prefer platforms like Facebook, where they can connect with family and friends in a more traditional and text-based environment. While there may be some Baby Boomers on Snapchat, they do not constitute a significant portion of the overall user base, which is why the answer is accurately stated as false.

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