Stukent Social Media Marketing Certification Practice Test

Does a business that uses ads still need to post a story on social media?

1. Yes, always

2. No, never

3. It depends on the brand

4. False

The correct answer is: False

The assertion that a business using ads does not need to post a story on social media overlooks the importance of engaging content and relationship-building with the audience. While advertising is a powerful tool to promote products or services, posting stories on social media can serve different purposes that complement advertising efforts. Having an active presence through stories allows businesses to maintain ongoing engagement with their audience. Stories can showcase the brand's personality, share behind-the-scenes content, highlight customer experiences, and foster a sense of community. This ongoing interaction is crucial as it keeps the audience informed and connected, encouraging loyalty and repeat business. Moreover, social media algorithms often favor accounts that consistently engage their followers through various types of content, including stories. Thus, even with a paid advertising strategy, regular storytelling can enhance visibility and help the business achieve its marketing goals more effectively.