How is personal branding defined?

Personal branding is defined as a representation of you online and offline, capturing the essence of who you are as an individual. This concept emphasizes how personal attributes, skills, and experiences create a unique image of oneself, which can be cultivated and communicated through various channels such as social media, personal websites, and face-to-face interactions.

This holistic view of personal branding allows individuals to establish their identity and differentiate themselves in a crowded marketplace, reflecting not just their professional skills but also their personal values and passions. As such, it has implications for personal growth, networking, and career advancement, making it a critical aspect of self-presentation in today's interconnected world.

The other choices do not align with this definition: personal branding is not limited to businesses or just a marketing strategy for products. It encompasses individuals too, and dismissing it as an irrelevant trend undermines its significant impact on how people cultivate their professional reputations.