Stukent Social Media Marketing Certification Practice Test

How many users did TikTok gain from 2016 to 2021?

1. 600 million

2. 800 million

3. 1 billion

4. 1.2 billion

The correct answer is: 800 million

The figure of 800 million users gained by TikTok from 2016 to 2021 reflects the platform's rapid growth and significant impact on social media during that period. TikTok was launched internationally in September 2016 and quickly became a popular app, especially among younger audiences. By leveraging user-generated content, trends, and an engaging algorithm, it attracted a diverse user base keen on creative expression, leading to remarkable user adoption. From 2016 to 2021, TikTok's promotional strategies, such as influencer partnerships and viral marketing campaigns, significantly contributed to its user growth. This period is marked by TikTok's exponential rise, especially during the pandemic when social media engagement surged. Numbers reported by reputable sources indicate that TikTok amassed around 800 million active users globally by 2021, making the choice of 800 million a key milestone in understanding the platform's evolution and the broader trends in social media engagement during those years.