If a business has Snapchat ads, is it necessary to post a story as well?

While utilizing Snapchat ads can be a valuable part of a marketing strategy, it is not essential for a business to also post a story. Snapchat ads can effectively target audiences and deliver messages without the need to create accompanying stories.

Stories on Snapchat allow for more organic engagement and can help to foster a deeper connection with followers by showcasing daily activities or insights into the brand, but they operate independently of the advertising features offered by Snapchat. Brands can choose to use stories to complement their ads and create a more cohesive brand narrative, but this is not a requirement.

Therefore, while having both Snapchat ads and stories can enhance a brand's visibility and engagement, it is completely viable to run ads effectively without posting stories. This flexibility allows businesses to tailor their approach based on their marketing objectives and resources.