Stukent Social Media Marketing Certification Practice Test

Including an influencer in marketing campaigns typically results in:

1. Long-lasting results

2. Quick but not necessarily long-lasting results

3. No measurable results

4. Increased customer satisfaction

The correct answer is: Quick but not necessarily long-lasting results

Including an influencer in marketing campaigns generally leads to quick but not necessarily long-lasting results due to their ability to generate immediate visibility and engagement among their followers. Influencers often have established trust and credibility within their niche, allowing them to drive quick action, such as increased traffic, immediate sales, or heightened brand awareness. The influence they exert can lead to rapid response from their audience, who may be eager to adopt a similar purchasing behavior or engage with the promoted brand. However, this boost in activity may not persist over time. While initial engagement can be high, it often depends on the influencer's ongoing relationship with their audience, shifts in consumer interest, and brand messaging following the campaign. Many brands find that while influencer marketing can yield immediate spikes in metrics like sales and web visits, letting these relationships lapse without consistent follow-ups or sustained engagement can diminish the long-term impact. This is why it's important to view influencer collaborations as part of a broader, ongoing marketing strategy rather than a standalone solution.