Stukent Social Media Marketing Certification Practice Test

Posts with at least 1 hashtag get what percentage more engagement than those with no hashtags?

1. 5.2%

2. 10.5%

3. 12.6%

4. 15.0%

The correct answer is: 12.6%

Posts that include at least one hashtag tend to see a notable increase in engagement compared to those without any hashtags. Specifically, research indicates that posts with hashtags achieve roughly a 12.6% higher engagement rate. This increase can be attributed to several factors. Hashtags function as a way to categorize content and make it discoverable to users interested in specific topics. They expand the reach of posts beyond just the account's followers, allowing them to be seen by a wider audience who might be searching for or following that hashtag. This increased visibility can lead to a higher likelihood of likes, comments, shares, and overall interaction with the content. Therefore, using hashtags strategically is an effective tactic in social media marketing to enhance engagement metrics.