Should a newly started business begin marketing on all social media platforms immediately?

Focusing on specific platforms allows a newly started business to allocate its resources more effectively and develop a targeted strategy that aligns with its audience's preferences. Each social media platform attracts different demographics and features unique content types. By concentrating on the platforms most relevant to the target audience, the business can create more engaging and tailored content, fostering stronger connections and interactions with potential customers.

This approach also enables the business to measure its performance and adapt its strategies based on clear metrics, such as engagement rates and customer feedback, rather than spreading efforts too thin across multiple channels without visible results. By mastering one or two platforms first, a business can build a solid foundation before expanding to others, ensuring that its marketing efforts are both efficient and impactful.