Stukent Social Media Marketing Certification Practice Test

The relevance score on Facebook is calculated based on what factor?

1. Number of followers

2. Anticipated positive and negative feedback

3. Post engagement rate

4. Ad spending

The correct answer is: Anticipated positive and negative feedback

The relevance score on Facebook is calculated primarily based on anticipated positive and negative feedback. This metric reflects how well an ad is expected to resonate with its target audience. Factors contributing to this feedback include user engagement with the ad, such as likes, shares, and comments, as well as how many users hide the ad or mark it as irrelevant. Essentially, Facebook assesses how likely users are to respond favorably or unfavorably to the ad to determine its relevance. In this context, while the number of followers can influence visibility and potential interaction, it does not directly determine the relevance score. The post engagement rate signifies how users have interacted with a specific post, which plays a role in feedback but is not the sole factor for calculating the relevance score itself. Ad spending impacts the reach and distribution of an ad but does not influence the quality of feedback that makes up the relevance score. Therefore, anticipating positive and negative feedback provides the most comprehensive basis for calculating how relevant an ad is to its intended audience.