Stukent Social Media Marketing Certification Practice Test

What indicates that a Tweet has been promoted by a business?

1. The Tweet has a promotional background color

2. The account name is highlighted

3. It is labeled as a Promoted Tweet

4. It has more retweets than regular Tweets

The correct answer is: It is labeled as a Promoted Tweet

A Tweet that has been promoted by a business is clearly labeled as a Promoted Tweet. This labeling is a standard practice on social media platforms, helping users easily distinguish between organic content and paid advertising. The distinction is important for transparency, as it lets users know that the Tweet is part of a marketing effort by a business aimed at reaching a wider audience. In contrast, the other options do not effectively indicate that the Tweet has been promoted. Promotional background colors or highlighted account names may influence design but do not serve as official markers of promotion. Additionally, the number of retweets does not inherently signify whether a Tweet is promoted or not, as organic Tweets can also garner high engagement independent of promotional efforts. Thus, the label as a Promoted Tweet is the definitive indicator of a Tweet being backed by a business.