Stukent Social Media Marketing Certification Practice Test

What is a beneficial way to engage your audience on Snapchat?

1. Conduct polls and quizzes

2. Post only promotional content

3. Avoid interaction

4. Utilize long-form videos

The correct answer is: Conduct polls and quizzes

Engaging your audience on Snapchat effectively involves creating interactive experiences that encourage participation. Conducting polls and quizzes is a prime example of this, as these tools allow users to express their opinions, test their knowledge, or simply have fun while interacting with your content. Such engagement not only helps to build a sense of community but also provides valuable insights into your audience's preferences and interests. When you utilize polls and quizzes, you can create a dialogue with your audience, making them feel valued and involved in the conversation. This level of interaction is particularly important on a platform like Snapchat, which is designed for quick, engaging content and personal connections. In contrast, posting only promotional content can lead to audience fatigue and disengagement, as followers may feel they are being overwhelmed with advertisements rather than enjoying a community-oriented experience. Similarly, avoiding interaction entirely would negate the purpose of social media, where meaningful connections are key. Long-form videos may not fit the fast-paced nature of Snapchat, where shorter, more concise content typically resonates better with users. Therefore, engaging your audience through interactive elements like polls and quizzes is not only beneficial but also aligns perfectly with the platform's strengths.