Stukent Social Media Marketing Certification Practice Test

What is a good strategy for determining applicable social media platforms for a company?

1. Surveying customers

2. Analyzing the platforms used by competitors

3. Trying out each platform

4. Only focusing on the most popular platforms

The correct answer is: Analyzing the platforms used by competitors

Analyzing the platforms used by competitors is a strategic approach to determining applicable social media platforms for a company. This method allows the company to gain insights into what works well within their industry. By understanding where competitors are successfully engaging their audience, a company can identify which platforms are likely to yield similar or better results for their own marketing efforts. Competitors' presence on various platforms can indicate audience preferences and behaviors, as well as the types of content that resonate well with potential customers. Furthermore, observing competitors can help a company recognize gaps in the market or niche opportunities that they could exploit. In contrast, surveying customers may offer useful feedback about preferences, but it does not provide a comprehensive view of industry trends and competitive strategies. Trying out each platform can be resource-intensive and does not guarantee clear insights; it can lead to a scattered approach without a focused strategy. Focusing solely on the most popular platforms may overlook specific audiences that are engaged on less frequented platforms, which could be critical for niche markets. Thus, an analysis of competitor usage provides a balanced and strategic approach to selecting social media platforms.