Stukent Social Media Marketing Certification Practice Test

What is a key objective of a Snapchat advertising campaign?

1. Increase blog subscriptions

2. Drive video views

3. Gather email leads

4. Improve customer service

The correct answer is: Drive video views

A key objective of a Snapchat advertising campaign is to drive video views. Snapchat is primarily a visual platform that emphasizes short, engaging video content to capture the attention of its audience. Businesses leverage this feature to create immersive ads that resonate with users, aiming to increase brand awareness and engagement through compelling video narratives. This approach aligns well with the platform’s user behavior, as users are accustomed to consuming quick visual stories and ads while browsing through their friends' stories or the Discover section. By focusing on driving video views, advertisers can effectively measure engagement, assess the effectiveness of their campaigns, and enhance brand recall among users. Other objectives like increasing blog subscriptions or gathering email leads typically require longer-term engagement strategies or different platforms that are more suited for such direct calls to action. Improving customer service is more related to handling user queries and feedback rather than to specific advertising goals. Therefore, driving video views stands out as a primary objective for Snapchat marketing, capitalizing on the platform's strengths in visual communication.