Stukent Social Media Marketing Certification Practice Test

What is a recommended strategy for posting content on social media?

1. 75% promotional and 25% non-promotional

2. 50% promotional and 50% non-promotional

3. 100% promotional

4. Most content should be personal and non-promotional

The correct answer is: Most content should be personal and non-promotional

A recommended strategy for posting content on social media emphasizes engaging with the audience in a personal and non-promotional manner. Focusing on personal and non-promotional content helps build relationships and trust with followers. This type of content fosters community engagement and encourages interaction, as it often resonates more with users than promotional messages, which can sometimes come across as overly sales-driven. By prioritizing personal and non-promotional content, brands can position themselves as genuine and relatable. This approach invites followers to see the brand as a part of their social experience rather than mere advertisements. Engaging with users on a personal level can lead to increased loyalty and a more positive perception of the brand. In contrast, strategies that heavily lean towards promotional content can lead to audience disengagement, as they may feel overwhelmed by constant ads or promotions, resulting in diminished follower interest and interaction. Therefore, a focus on personal and meaningful content is often seen as a more successful strategy in building a loyal and engaged online community.