Stukent Social Media Marketing Certification Practice Test

What is an advantage of using Promoted Tweets?

1. They are cheaper than regular tweets

2. They increase brand visibility

3. They cannot be replied to

4. They are viral by nature

The correct answer is: They increase brand visibility

Using Promoted Tweets primarily increases brand visibility, which is one of their major advantages. When a tweet is promoted, it appears in more users' timelines, particularly those who may not follow the brand. This exposure enhances the likelihood that users will engage with the content, leading to a broader audience reach. For brands, this translates to improved awareness and the opportunity to connect with potential customers who might be interested in their products or services but are not yet familiar with them. Although other options might seem plausible at first glance, they do not capture the key benefit of Promoted Tweets as effectively. For instance, while affordability can vary based on the advertising budget, promoting tweets is often not seen as a cost-saving measure compared to organic posts. Additionally, Promoted Tweets are intended to generate engagement, meaning users can reply to them, unlike the assertion that they cannot be responded to. Lastly, while some tweets may go viral, Promoted Tweets are structured advertising tools, and their success in going viral is not guaranteed or inherent to their nature.