Stukent Social Media Marketing Certification Practice Test

What is involved in running an audit on your competition?

1. Conducting surveys with customers

2. Analyzing your sales data

3. Comparing your social media efforts with competitors

4. Reviewing offline marketing strategies

The correct answer is: Comparing your social media efforts with competitors

Running an audit on your competition primarily involves comparing your social media efforts with those of your competitors. This process allows you to understand how you stack up against others in your industry in terms of social media presence, engagement rates, content strategies, and overall effectiveness. By analyzing factors like posting frequency, types of content shared, audience engagement, and follower growth, you gain insights into what works well for your competitors and identify areas where you can improve or differentiate your strategy. This competitive analysis helps highlight the strengths and weaknesses of both your social media campaigns and those of your competitors, informing future strategies and positioning. By being aware of the landscape, businesses can uncover best practices and innovative approaches that have been successful for others in their market. Other methods, such as conducting surveys with customers or analyzing sales data, may provide valuable information but are not specifically focused on the competitive landscape in the same way. Similarly, reviewing offline marketing strategies, while important for a comprehensive marketing approach, does not directly relate to assessing the competition within the social media realm.