Stukent Social Media Marketing Certification Practice Test

What is the first step in conducting a social media auditing plan?

1. Analyze competitors

2. Write down all your social media accounts

3. Set future goals

4. Determine audience size

The correct answer is: Write down all your social media accounts

The first step in conducting a social media auditing plan involves writing down all your social media accounts. This foundational action is crucial because it helps you establish a comprehensive overview of your digital presence. By inventorying your social media accounts, you ensure that no platforms are overlooked, and you create a baseline for analyzing your social media performance. Once you have a complete list of accounts, you can evaluate each platform's effectiveness, engagement levels, and alignment with your brand. This step lays the groundwork for deeper analysis in subsequent stages, such as assessing audience reach, content performance, and competitive positioning. Understanding which accounts you're managing ultimately influences how you set future goals and analyze competitors, making it an essential starting point in the auditing process.