What is the term for gathering and analyzing data from social media websites?

The term for gathering and analyzing data from social media websites is social media analytics. This process involves collecting data from various platforms, such as user interactions, engagement rates, reach, impressions, and demographic information. By utilizing social media analytics, businesses and marketers can gain valuable insights into audience behavior, the effectiveness of their content, and overall performance against their marketing objectives.

Understanding social media analytics is crucial for improving strategies and optimizing campaigns. It allows organizations to make data-driven decisions, tailoring their content and engagement tactics to better meet the needs and preferences of their target audience. This analysis can also help identify trends, measure ROI, and refine future marketing efforts to achieve business goals.