Stukent Social Media Marketing Certification Practice Test

What percentage of hiring managers use social media in their hiring process?

1. 60%

2. 72%

3. 84%

4. 90%

The correct answer is: 84%

The figure indicating that 84% of hiring managers utilize social media in their hiring process demonstrates a significant trend in recruitment practices. This statistic highlights the growing importance of social media as a tool for employers to research candidates beyond traditional resumes. Hiring managers can review potential employees' social media profiles to gain insights into their personalities, professional behavior, and overall fit within the company culture. Additionally, social media can also provide an avenue for recruiters to discover applicants who may not have applied through conventional methods, showcasing the effectiveness of platforms like LinkedIn, Twitter, and even Instagram in professional contexts. The high percentage underscores a key concept in social media marketing and human resources: the blend of informal and formal recruitment channels. Companies are increasingly aware that an online presence can influence their hiring decisions, making it imperative for job seekers to maintain a professional image across their social media profiles.