Stukent Social Media Marketing Certification Practice Test

What percentage of people will unfollow brands that post too many promotional messages?

1. 60%

2. 35%

3. 46%

4. 22%

The correct answer is: 46%

The correct answer is 46%. This statistic highlights a significant trend in consumer behavior on social media, where excessive promotional content can lead to disengagement from brands. When brands inundate their followers with promotional messages, they risk annoying their audience, which can result in unfollowing. Research indicates that social media users prefer authentic content that adds value rather than continuous sales pitches. A balance of engaging, informative, and promotional content is crucial for maintaining follower interest and loyalty. Therefore, understanding that nearly half of the audience may choose to unfollow a brand due to overly frequent promotional messages underscores the importance of curating a thoughtful content strategy that emphasizes engagement and community building over relentless self-promotion.