Stukent Social Media Marketing Certification Practice Test

What percentage of small businesses advertise on YouTube?

1. 5%

2. 9%

3. 15%

4. 20%

The correct answer is: 9%

The statistic indicating that 9% of small businesses advertise on YouTube reflects a growing trend among smaller enterprises to utilize video content for marketing purposes. This percentage highlights the platform's increasing importance as a marketing channel, especially given the rise of video consumption among online users. Small businesses often seek cost-effective ways to reach their target audience, and YouTube provides an accessible platform for sharing their brand stories, showcasing their products, and engaging with potential customers. The relatively modest percentage also suggests that there's still significant room for growth in this area, indicating that more small businesses could potentially benefit from leveraging YouTube's reach and engagement capabilities in the future. While higher percentages in advertising might be seen in other channels, the specific figure of 9% underlines the unique role that YouTube plays in the marketing strategies of small businesses today, emphasizing the importance of adapting to trends in consumer behavior and technology.