Stukent Social Media Marketing Certification Practice Test

What should a social media marketing strategy include?

1. Only organic content

2. Paid advertising and non-promotional content

3. Exclusive promotions

4. Influencer partnerships only

The correct answer is: Paid advertising and non-promotional content

A comprehensive social media marketing strategy should encompass both paid advertising and non-promotional content to effectively engage and reach a target audience. Paid advertising allows for targeted outreach, helping brands to amplify their visibility and attract new customers quickly. This can include sponsored posts, ads, and boosted content on various social platforms. On the other hand, non-promotional content, which encompasses organic posts, educational content, user-generated content, and brand storytelling, is crucial for building trust, fostering relationships, and engaging with the audience authentically. This blend allows brands to not only promote their products or services but also to connect emotionally with their audience, provide value, and enhance brand loyalty. Incorporating both paid strategies and organic efforts ensures a balanced approach that can drive both immediate results and long-term engagement, making it a foundational element of an effective social media marketing strategy.