What should be examined in a social media audit?

In a social media audit, it is crucial to examine both what is working and what is not working within your social media strategy. This comprehensive evaluation allows businesses to identify successful tactics that should be retained or expanded upon, as well as areas requiring improvement or adjustment.

By analyzing both successes and challenges, organizations can develop a more informed strategy moving forward, optimizing their social media presence to better engage with their audience and achieve desired results. Focusing solely on what is working or only reviewing the social media plan misses critical insights that can guide future strategy and execution. Additionally, while understanding future social media trends is helpful for strategic planning, it is not a direct component of the audit process, which emphasizes evaluating current performance.