Stukent Social Media Marketing Certification Practice Test

What term describes a person who shares content and advocates strongly for a brand on social media?

1. Brand ambassador

2. Raving fan

3. Influencer

4. Follower

The correct answer is: Raving fan

The term that best describes a person who shares content and advocates strongly for a brand on social media is a brand ambassador. This is someone who actively promotes and represents a brand, often due to a strong personal alignment with its values and products. Brand ambassadors create content, engage with their own audience, and can have a significant influence on the perception of the brand in the market. They are typically individuals passionate about the brand who are willing to advocate for it publicly, which enhances brand visibility and credibility. While a raving fan can express similar enthusiasm and loyalty toward a brand, they may not necessarily engage in formal advocacy or content creation as a brand ambassador would. Influencers are individuals who possess significant social media following and can sway their audience's purchasing decisions, but they might not be exclusively dedicated advocates for a specific brand. Followers are simply users who subscribe to a social media profile and do not necessarily participate in advocacy or content sharing on behalf of the brand.