What type of content do viewers typically enjoy from their favorite brands on Snapchat?

Viewers typically enjoy behind-the-scenes footage from their favorite brands on Snapchat because this type of content offers authenticity and a more personal connection. It allows brands to show their personality, culture, and the people behind the scenes, which can create a bond with the audience. This peek into the inner workings of a brand can be intriguing and entertaining, making followers feel like they are part of an exclusive community.

While marketing promotions, product reviews, and celebrity endorsements may be engaging in their own right, they often serve a more transactional purpose and may not foster the same level of connection and engagement that behind-the-scenes content does. On Snapchat, where the emphasis is on real-time, ephemeral sharing, audiences are drawn to content that feels genuine and fosters a sense of intimacy and relationship with the brand.