Stukent Social Media Marketing Certification Practice Test

What type of content generally performs better on Instagram?

1. Static images

2. Short videos

3. Visuals with hashtags

4. None of the above

The correct answer is: Visuals with hashtags

Visuals with hashtags typically perform better on Instagram due to a few key factors. Instagram is an inherently visual platform where aesthetics play a crucial role in engagement. Posts accompanied by relevant hashtags can reach a broader audience, as hashtags serve as a way for users to discover content that aligns with their interests. When you use popular or trending hashtags, your content gets categorized, making it visible to users searching for or following those tags. Additionally, hashtags can help enhance the discoverability of your posts by placing them in various feeds beyond your immediate followers, increasing the chances of interactions such as likes, comments, and shares. This related discovery is essential for user engagement on Instagram, aligning with the platform's content-sharing dynamics. While static images and short videos also hold value, they generally don’t capitalize on reach and discoverability to the same extent as visuals with strategically chosen hashtags. Engaging content, accompanied by effective hashtags, is often what drives higher levels of interaction and broader visibility on Instagram.