What type of content should businesses prioritize to connect with their audience?

Businesses should prioritize personal and non-promotional content to effectively connect with their audience because this type of content fosters a genuine relationship and encourages engagement. By sharing stories, experiences, and insights that resonate personally with their audience, businesses can humanize their brand and create a sense of community. This approach allows audiences to relate to the brand on a deeper emotional level, as it often reflects values, interests, and challenges that are relevant to them.

Personal and non-promotional content can take various forms, such as behind-the-scenes posts, customer testimonials, or user-generated content, which contribute to building trust and loyalty. This kind of strategy aligns with contemporary social media marketing principles, where users increasingly prefer authentic interactions over traditional overt advertising tactics. In contrast, commercial advertisements and promotional materials can come across as pushy or insincere, potentially alienating the target audience rather than engaging them.