Stukent Social Media Marketing Certification Practice Test

What types of ads are available on YouTube besides video ads?

1. Radio ads

2. Bumper ads and outstream ads

3. Billboard ads

4. Text-based ads

The correct answer is: Bumper ads and outstream ads

The availability of bumper ads and outstream ads on YouTube highlights the platform's diverse advertising capabilities beyond traditional video ads. Bumper ads are short, non-skippable video ads that last up to six seconds, designed to be brief yet effective in delivering messages. They play before, during, or after videos, ensuring that viewers get a quick burst of advertising content. Outstream ads, on the other hand, are specifically designed for mobile devices and appear on partner sites outside of YouTube. These ads appear as embedded video ads that autoplay in an expanded format, making them an engaging way to capture user attention even when they aren’t actively watching YouTube content. This combination of ad formats allows advertisers to reach audiences in varied and creative ways, enhancing brand visibility and interaction without being confined to lengthy video advertising. Other options like radio ads, billboard ads, and text-based ads do not align with YouTube's offerings. Radio ads pertain to audio broadcasting platforms, billboards deal with physical outdoor advertising, and text-based ads are typically associated with search engine marketing rather than video platforms. Thus, focusing on bumper and outstream ads is crucial for understanding the depth of advertising options available on YouTube.