Stukent Social Media Marketing Certification Practice Test

What was the original intention behind the creation of Snapchat by Spiegel and Murphy?

1. A platform for sharing "real" photos

2. A professional networking platform

3. A video streaming service

4. A gaming app

The correct answer is: A platform for sharing "real" photos

The original intention behind the creation of Snapchat by Evan Spiegel and Bobby Murphy was to provide a platform for sharing "real" photos, particularly ephemeral content. The concept centered around the idea of sending pictures that would self-destruct after being viewed, which was a novel approach at the time. This feature aimed to foster a more authentic sharing experience, encouraging users to share moments without the pressure of maintaining a permanent digital footprint. By emphasizing temporary content, Snapchat sought to appeal to a younger audience that was increasingly concerned about privacy and the implications of social media on their personal image. This temporary nature of shared content allowed users to express themselves in a more spontaneous and authentic way, differentiating Snapchat from other social media platforms that primarily focused on permanent photo sharing. The other options do not align with the fundamental concept of Snapchat. A professional networking platform suggests a focus on career-related content, which does not reflect Snapchat’s casual, personal sharing intent. A video streaming service implies a focus on long-form video content, whereas Snapchat is built around short, ephemeral visual interactions. Lastly, describing it as a gaming app overlooks the core function of photo sharing that Snapchat was designed around.