Stukent Social Media Marketing Certification Practice Test

What was the original name of Snapchat when it launched in 2011?

1. Snap

2. Picaboo

3. SnapStory

4. SnapChat

The correct answer is: Picaboo

When Snapchat initially launched in 2011, it was called Picaboo. This name was chosen to reflect the app's focus on sharing photos in a playful, ephemeral manner—allowing users to send pictures that would disappear after being viewed. The idea was to encourage spontaneous sharing without the pressure of permanence. The eventual rebranding to Snapchat helped solidify the app's identity as a unique platform for short-lived, fun messaging, setting it apart from other social media networks at the time. The other names mentioned, such as Snap, SnapStory, and SnapChat, either emerged later as part of the brand's evolution or were never associated with the app at its original launch. Understanding this historical context provides insight into how brands evolve and adapt their messaging in the fast-paced world of social media.