Stukent Social Media Marketing Certification Practice Test

Which action is essential for effective marketing on Instagram?

1. Posting only once a week

2. Ignoring comments

3. Engaging with followers

4. Using only personal photos

The correct answer is: Engaging with followers

Engaging with followers is essential for effective marketing on Instagram because it fosters a sense of community and builds relationships between brands and their audience. When brands respond to comments, message followers back, or interact with them through stories and polls, they not only show that they value their audience but also encourage loyalty and increase the likelihood of customers returning. This engagement can lead to higher visibility in Instagram’s algorithm, ultimately expanding reach and boosting brand awareness. In contrast, posting infrequently or only once a week may lead to decreased visibility and interest from followers, making it harder to maintain engagement. Ignoring comments can create a disconnect with the audience, potentially leading to negative perceptions of the brand. Using only personal photos can limit the scope of content a brand can share, thereby missing the opportunity to showcase products or services effectively. Therefore, engaging with followers stands out as a critical component of a successful Instagram marketing strategy.