Stukent Social Media Marketing Certification Practice Test

Which approach is considered effective for creating Snapchat stories?

1. Following a strict script

2. Being flexible and spontaneous

3. Focusing solely on product features

4. Using only professional cameras

The correct answer is: Being flexible and spontaneous

Being flexible and spontaneous is considered an effective approach for creating Snapchat stories because the platform thrives on authenticity and real-time engagement. Snapchat users are drawn to content that feels relatable and unscripted, making them more likely to engage with stories that capture genuine moments or experiences. This approach allows brands and creators to connect with their audience on a personal level, fostering a sense of community and interaction. In contrast, a strict script can limit creativity and may make the content feel more rigid and less engaging. Focusing solely on product features can make the story feel overly promotional rather than engaging and entertaining, which is essential for retaining viewers on a platform like Snapchat. Finally, relying exclusively on professional cameras can detract from the authenticity that users seek; casual, smartphone-created content often resonates better with audiences on this platform.