Stukent Social Media Marketing Certification Practice Test

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Which country contributed to 40% of TikTok downloads in 2018?

United States
Brazil
Russia
India

The correct answer is: India

In 2018, India was a significant contributor to TikTok's global downloads, accounting for approximately 40% of the total. This surge in downloads was driven by the platform's ability to resonate with Indian users, taking advantage of the growing smartphone penetration, affordable internet access, and a strong inclination towards short, entertaining video content. The cultural factors, combined with a diverse user base keen on creative expression, helped TikTok establish a foothold in the Indian market. While the United States, Brazil, and Russia were also important markets for TikTok, none of these regions matched the volume of downloads that TikTok experienced in India during that particular year. The enthusiasm and user engagement in India set a landmark for TikTok's successful expansion globally.