Which of the following is a common goal of marketing?

Building customer awareness is a fundamental goal of marketing because it directly impacts a brand's ability to engage potential customers and foster relationships. When customers are aware of a product or service, they are more likely to consider it during their buying decisions. This awareness helps establish a brand's presence in the marketplace, making it easier to connect with target audiences and communicate the value of the offerings.

In contrast, complicating customer interactions and limiting product availability work against the goals of most marketing strategies, which prioritize ease of access and positive experiences for customers. Increasing expenses is generally not a goal of marketing; rather, effective marketing is focused on generating revenue and optimizing costs to improve profitability. Therefore, building customer awareness is a key objective that supports the overall success and sustainability of a brand.