Stukent Social Media Marketing Certification Practice Test

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Which of the following is not a type of advertisement available on Snapchat?

  1. Bitmoji ads

  2. SnapMap ads

  3. Stickers ads

  4. Video ads

The correct answer is: Stickers ads

Stickers ads are considered not a specific type of advertisement on Snapchat. While stickers can be a fun way to enhance communication within snaps, they do not function as standalone advertisements in the same way that the other options do. Bitmoji ads allow brands to create personalized ads using Bitmoji characters, SnapMap ads can leverage location-based advertising within the interactive map feature, and video ads are a widely used format on the platform. Stickers, however, are more about enhancing user-generated content and do not serve as a dedicated advertising tool. This distinction helps to clarify why stickers ads do not fit into the types of advertising offered by Snapchat.