Which of the following is NOT a unique way to advertise on TikTok?

The correct answer is banner ads because they are not a unique advertising format specific to TikTok. Banner ads are a traditional form of digital advertising typically used on websites and mobile apps, where advertisements are displayed in a designated banner space, such as at the top or sides of the screen.

In contrast, in-feed ads, branded effects, and top view ads are all unique to TikTok's platform and capitalize on its short-form video format and user engagement. In-feed ads allow brands to incorporate their messages naturally within the user’s feed, creating a seamless experience. Branded effects enable users to interact with brand-specific augmented reality filters and effects, enhancing engagement. Top view ads are designed to capture users’ attention immediately when they open the app, providing high visibility.

Thus, banner ads stand out as a more generic option that does not utilize TikTok's distinctive features and creative potential associated with its advertising tools.