Stukent Social Media Marketing Certification Practice Test

Which of the following is not considered a Snapchat ad campaign objective?

1. Increase brand awareness

2. Connect with influencers

3. Drive website traffic

4. Enhance customer engagement

The correct answer is: Connect with influencers

The choice stating "Connect with influencers" is not typically recognized as a Snapchat ad campaign objective. While influencer marketing can be an important strategy for brand promotion, Snapchat's ad objectives are generally more focused on measurable advertising goals such as increasing brand awareness, driving website traffic, and enhancing customer engagement. Increasing brand awareness through Snapchat's innovative and immersive ad formats helps brands reach a broader audience and create memorable interactions. Driving website traffic is a crucial objective for many businesses that intend to guide users to a specific online destination, utilizing Snapchat ads to encourage clicks. Enhancing customer engagement encompasses actions that inspire interaction with content, fostering a connection between the brand and the audience. In contrast, connecting with influencers is more a strategy or tactic rather than a direct objective of the ad campaigns themselves, making it the correct choice for this question.