Stukent Social Media Marketing Certification Practice Test

Which of the following is NOT considered a best practice for TikTok?

1. Using hashtags

2. Engaging with users

3. Posting consistently

4. Headlines

The correct answer is: Headlines

The practice of using headlines is not considered a best practice for TikTok primarily because the platform’s design and user experience emphasize short-form video content rather than text-based elements. TikTok prioritizes visually engaging and dynamic video content that captures attention quickly. While headlines can be important in other social media platforms that focus on text or images, TikTok relies more heavily on the nature of the videos, music, and sounds used, along with visual storytelling, to communicate messages effectively. In contrast, engaging with users through comments and likes fosters community and encourages interaction, and using hashtags enhances discoverability by categorizing content and connecting with trends. Consistency in posting helps maintain audience engagement and build a following over time. The essence of TikTok lies in its video-centric approach, which diminishes the relevance of static text elements like headlines within its best practices.