Stukent Social Media Marketing Certification Practice Test

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Prepare for the Stukent Social Media Marketing Certification Test. Delve into flashcards and multiple choice questions, each backed by hints and explanations. Get exam-ready!

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Which of the following is NOT an ad type available on Snapchat?

Story Ads
Video Ads
Bitmoji, Snapchat, and Sticker
Collection Ads

The correct answer is: Bitmoji, Snapchat, and Sticker

The option regarding Bitmoji, Snapchat, and Sticker is not classified as an ad type on Snapchat. Instead, Bitmoji and stickers are features that enhance personal communication and user experience on the platform, allowing users to express themselves in creative ways during chats or in posts. In contrast, Story Ads, Video Ads, and Collection Ads are specific advertising formats available to marketers on Snapchat. Story Ads allow brands to place ads within the Discover section of Snapchat, providing a full-screen immersive experience. Video Ads capitalize on the platform's strong visual focus, enabling brands to deliver engaging video content to users. Collection Ads provide an interactive format that showcases multiple products in a single ad unit, encouraging users to swipe up for more details or to purchase. Understanding the differences between user engagement features and marketing tools is essential for effectively utilizing Snapchat as a social media marketing platform.