Stukent Social Media Marketing Certification Practice Test

Which research method is the best for gathering demographic and quantitative data?

1. Focus groups

2. Interviews

3. Surveys

4. Case studies

The correct answer is: Surveys

Surveys are the most effective method for gathering demographic and quantitative data because they allow researchers to collect a large amount of data in a structured and standardized way. By designing a survey with specific questions that can be answered through multiple-choice, rating scales, or other quantifiable formats, researchers can easily aggregate responses and analyze the data statistically. This facilitates the identification of trends, patterns, and correlations within the demographic groups being studied. Surveys can reach a wide audience, making it possible to obtain a comprehensive view of the population under investigation. They also enable researchers to target specific demographics, ensuring that the data collected is relevant to their research objectives. In contrast, focus groups and interviews, while valuable for obtaining qualitative insights and in-depth understanding of participants' thoughts and feelings, are not well-suited for gathering quantitative data or demographic statistics. Case studies provide rich qualitative detail about specific instances or subjects, but they lack the generalizability and scale needed for robust quantitative analysis.