Stukent Social Media Marketing Certification Practice Test

Which statement is true regarding baby boomers and Snapchat's user base?

1. They make up a large portion of the user base

2. They are the largest demographic group on the platform

3. They have minimal representation on the platform

4. They primarily use Snapchat for business

The correct answer is: They have minimal representation on the platform

The statement that baby boomers have minimal representation on Snapchat is accurate because Snapchat predominantly attracts younger users, primarily Millennials and Gen Z. The platform is designed with features and content that appeal to a younger demographic, such as short-lived stories and multimedia content sharing, which does not resonate as strongly with the preferences and habits of baby boomers. Consequently, this age group comprises a very small percentage of Snapchat’s overall user base. In contrast, the other statements imply a significant presence or a primary role for baby boomers on the platform, which contradicts the observable demographic trends associated with Snapchat's user base.